About Hemels Madrid
The passion and expertise behind Hemels Madrid
About us
Hemels Madrid is a boutique Destination Management Company specializing in private guiding services, cultural visits, and carefully curated programmes in Madrid. We cater to individual travelers, families, small and large groups, and corporate clients who value depth, professionalism, and quality.
Our approach is personal and substantively grounded. Every visit, tour, and programme is tailored to interests, pace, and context, with an eye for detail and a clear narrative thread. Whether it’s an in-depth cultural visit or a bespoke programme for incentive, congress, or business groups, we combine local expertise with logistical and organizational experience for an optimal experience.
Mission & vision
We believe that a successful trip or business meeting starts with careful alignment. In addition to flawless logistics, our strength lies in the substantive translation of your goals into a program that resonates and inspires.
Our mission is to create programs that are substantively correct, organizationally smooth, and aesthetically balanced. We combine cultural expertise with experience in the international travel and business sector, so that both private and corporate clients benefit from our knowledge and careful execution.
Hemels Madrid consciously positions itself between culture, hospitality, and professional organization; for travelers and clients who value nuance, customization, and flawless execution.
This is how we work
Listen
Personal intake for alignment on wishes and interests
Connect
Expertise in cultural and business programs
Mastery
Careful planning of logistics within each process
Anticiperen
Flexibility during execution for optimal experience
This approach makes Hemels Madrid suitable for both individual travelers and international travel trade, agencies, and companies.
Local anchoring & recognition
Hemels Madrid is based in Spain and operates fully in accordance with applicable regulations. We are professionally embedded in the local network and work exclusively with recognized partners.
This formal foundation ensures quality, continuity, and reliability—essential for both private guests and professional clients.
Our Professional Network
We collaborate with a carefully selected network of professionals, including official guides, art historians, historians, architects, project and event managers, and logistical partners. Depending on the program and the target audience, we assemble the team that best fits both content-wise and organizationally.
This flexible collaboration allows us to facilitate both intimate private visits and high-level business programs.
Sjoukje
Project & Travel Operations Manager
Yolanda
Project & Event Manager
Bibi
Official Tourist Guide & Art Historian
Fernando
Official Tourist Guide
Elias
Official Tourist Guide
Geza
Official Tourist Guide
Martoke
Official Tourist Guide
Caroline
Historian
Establishment & Personal Background
Hemels Madrid DMC was founded by Mareyn, official tourist guide for the Community of Madrid.
Mareyn Rudolf Johan Scholte
Founder
Driven by a deep connection to the city and the local saying ‘De Madrid al cielo’ (From Madrid to Heaven), Hemels Madrid was born from a desire to make the city accessible in a personal, meticulously curated, and insightful way. Initially for Dutch-speaking travelers, and later for an international audience.
Today, Hemels Madrid represents a broader expertise: designing and hosting exclusive experiences and professional programmes, always with an eye for detail, context, and quality.
Hemels Madrid stands for a thoughtful approach to travel and meeting in Madrid: personal where appropriate, professional where necessary. Always with respect for the city, its heritage, and rhythm.